Pretty Petals
A same-day flower delivery storefront for a Mumbai florist — bouquets, cakes, and combos — designed around occasion browsing and a fast, gifting-friendly checkout.
The
project.
Project facts
- Client: Pretty Petals
- Sector: Online Flower Delivery Ecommerce
- Location: Mumbai, India
- Completed: 2023
- Scope: Ecommerce website design & development
Pretty Petals
A same-day flower delivery storefront for a Mumbai florist — bouquets, cakes, and combos — designed around occasion browsing and a fast, gifting-friendly checkout.
The challenge
Flower delivery is an impulse and occasion-driven purchase, often made close to a deadline. Pretty Petals needed a storefront where a customer could find the right bouquet for a birthday or anniversary in minutes, add a cake or combo, and complete a same-day delivery order without hesitation — with freshness and delivery reliability visible throughout.
Our approach
We structured the store around occasions and arrangements rather than a flat product list, with bouquets, cakes, and combos presented as giftable pairings. Delivery areas and same-day cut-offs were made explicit, trust signals around freshness and florist craft were placed near the buy decision, and checkout was tuned for gift orders — recipient details and messages included without extra steps.
What the website delivers
- Occasion-first browsing that matches how gifting decisions happen
- Bouquet, cake, and combo pairings that lift order value
- Same-day delivery expectations made explicit
- A gift-tuned checkout with recipient details built in
Scope of work.
- Ecommerce storefront design
- Occasion and category browsing architecture
- Product pairing and combo presentation
- Delivery information and trust signalling
- Gift-optimised checkout flow