Nutribs
An Ayurvedic personal care storefront — herbal shampoos, body lotions, and face washes — built around category browsing, ingredient trust, and customer reviews.
The
project.
Project facts
- Client: Nutribs
- Sector: Ayurvedic Personal Care Ecommerce
- Location: India
- Completed: 2022
- Scope: Ecommerce website design & development
Nutribs
An Ayurvedic personal care storefront — herbal shampoos, body lotions, and face washes — built around category browsing, ingredient trust, and customer reviews.
The challenge
Nutribs sells Ayurvedic personal care in a crowded market where buyers scrutinise ingredients and authenticity. The store needed category-first discovery (shop by category), product pages that foregrounded Ayurvedic ingredients and everyday suitability, and social proof — customer reviews — placed where they influence the purchase decision.
Our approach
We designed the storefront around category browsing with a clean, natural-toned visual language that matched the brand’s Ayurvedic positioning. Product pages led with ingredient stories and benefits, review content was integrated into the buying journey, and the checkout flow was kept short and familiar so first-time buyers could complete a purchase without friction.
What the website delivers
- Category-first discovery that speeds up product finding
- Ingredient-led product pages that build trust
- Customer reviews integrated into the purchase journey
- A short, familiar checkout flow
Scope of work.
- Ecommerce storefront design
- Category browsing architecture
- Ingredient-led product page design
- Review integration in the buying journey
- Streamlined checkout experience