A useful brief does not have to be a long document. It needs to give your web partner enough context to understand the problem you want to solve.
The best brief creates shared understanding while leaving room for expert recommendations.
Explain the why before the how
Describe your business in plain language and name the main audience. What should visitors know, feel, or do after using the website?
Share what is not working on your current site, or what a new site needs to make possible.
List requirements without prescribing every solution
Note the pages and features you know you need: service pages, a blog, ecommerce, integrations, or multilingual content. Mark which are essential and which are nice to have.
Include references you like, but explain what you like about them. It might be the clarity, navigation, tone, or imagery rather than the entire visual style.
Add practical constraints
Give a target launch window, content status, stakeholders, and a budget range if you have one. This helps an agency propose an approach that fits.
Use our website brief checklist to organise your ideas, then send the summary on WhatsApp to start a real conversation.
The best brief creates shared understanding while leaving room for expert recommendations.