Search is no longer just a list of blue links. Visitors may get answers from featured snippets, voice interfaces, and AI-powered search experiences. Your site should be easy to understand and worth citing.
AEO and GEO reward the same foundation visitors value: clarity, accuracy, relevance, and trust.
What is AEO?
Answer engine optimisation (AEO) focuses on giving direct, useful answers to the questions people ask. Clear headings, concise explanations, FAQs, and relevant context can make information easier for answer systems to extract.
The aim is not to stuff every page with questions. Answer real concerns where they naturally belong.
What is GEO?
Generative engine optimisation (GEO) concerns how your content can be understood, attributed, and referenced by AI-powered discovery tools. Specific expertise, clear authorship, accurate facts, and a coherent site structure all matter.
There is no guaranteed placement in AI responses. Avoid anyone promising a shortcut to being cited.
A practical starting point
Make each page answer a distinct intent. Add concise summaries, specific details, and internal links to deeper explanations. Keep business information consistent and update outdated material.
Use schema where it represents visible facts. Pair technical clarity with genuinely helpful writing.
AEO and GEO reward the same foundation visitors value: clarity, accuracy, relevance, and trust.